I’m Luke Armour, former PR Coordinator for BlogTalkRadio. Earned an MA in Communications at The University of Akron, 2006. Enthralled by the new communication tools and technologies of social media, I wrote my graduate project on Internet PR. Titled Online Public Relations: Using the Internet to build and sustain relationships. After graduation I did the Ad/PR agency thing for over a year.

I have sincere interests in listening to music as well as playing and recording music. Spent several years as the frontman/bass player for a band in NW PA, a gig I really enjoyed. Now, I spend more time playing for my own self-indulgence and stress relief.

I’m an avid (read: rabid) hockey fan and recreational player. Unfortunately, Ohio is not the most hockey-oriented state in the Union, but I can still play once a week at the local ice rink. Not surprisingly, most of the other guys that play are transplants from Canada and New England. There’s just something about lacing those skates up…

I like to travel, fool around with new technology, watch sci-fi programs, read, and write. I received my BA in Speech Communications (PR focus) from Edinboro University of Pennsylvania in 2002, lived in Alaska for a year, and moved to Ohio in 2004.

I’m passionate about public relations, which is why I started this blog in December 2005. My aim is to get NE Ohio up to speed about social media and the impact it has/can have on public relations. I’m fascinated by communication strategies employed by organizations, good, bad, or cryptic. Other than that, I just like to voice my opinions, spread my wings, and learn a thing or two. These opinions are my own, they don’t reflect the thoughts or opinions of where I work or those with whom I work and hang out. This is my soapbox, but I do appreciate any comments you like to share.

Contact me:

• email:
• skype: lukearmour
• Twitter: lukearmour
• Yahoo! IM: armourpr
• AIM: armourpr
• Facebook
• MySpace
• LinkedIn

My online presence can be found here:

• Observations of Public Relations, obviously.
• 47Hats.com piece entitled “PR for MicroISVs from someone who knows”
• Writings as Principal Contributor to the Forward Blog
• Forward Podcast co-producer, host
• Social Media Introduction: Feb 8, 2006 PRSSA Meeting presentation notes.
• PR Autonomy Paper. Critiqued and hosted by the gentlemen at For Immediate Release: The Hobson and Holtz Report, Shel Holtz and Neville Hobson.
• Interviewed by Phil Gomes, Online Senior Counsel for Online Communications at Edelman PR, on Edelman’s earSHOT podcast #5 Careers in Communication, May, 2006.
• Contributed a post to the Akron Chapter PRSA blog.